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    • Successful Online Children’s Retail

      Successful Online Children’s Retail

      Business Type

      Retail - Apparel and Accessory Stores

      County State Nebraska
      Property Status Business Space for Lease Asking Price $1,700,000.00
      Down Payment $255,000.00 Total Debt
      Gross Sales $3,828,285.00 Total Income
      Total Expenses Terms
      Listing Flyer

      Financial Overview        

      List Price:        $1,700,000

      Gross Sales

              2015: $3,828,285

              2014: $3,169,641

              2013: $3,314,135

              2012: $3,488,254

      Owner Profit/Cash Flow

              2015: $396,485

              2014: $254,877

              2013: $250,159

              2012: $121,751

      YOY Growth: 20% sales growth from 2014 to 2015

      Profit Margin: 10%

      Multiple:  4.3  *Multiples range from 1-5, with the average being 3

      Valuation: 2015 Cash Flow        x        Multiple        =        Price

                          $396,485        x        4.3        =        $1,704,885


      Cash flowing close to $400,000 in the online retail market, this web-based children’s store has been established for over 10 years. This company has built a legion of fans, demonstrated by more than 29,000 “likes” on Facebook. 2015 saw impressive sales numbers topping $3.8 million, a 20% increase over the previous year.

      At present, 65% of orders are drop-shipped from the vendor and 35% sent from the 4,000 square foot warehouse in the Omaha area. Eight employees handle order intake and shipping while marketing and customer service are outsourced to offsite contractors. Included in the purchase is $69,095 in equipment, $316,208 in inventory and a $31,606 website redesign already in progress. 

      Generating an average ticket price of $65.58 and targeting a 20-65+ female demographic, the company is well-diversified. Sales come from not only the branded site, but also from several partnership sites.

      An incoming Buyer with a 15% down payment would receive a Net Operating Income of $140,403 after all business expenses and loan payments are made.

      Assets Included in Purchase: $416,909        

      Equipment: $69,095

      Intangible Assets:$31,606 website redesign in progress (already paid for); mailing database that generated $177k of revenue in 2015

      Build-out: $20,311

      Inventory: $316,208 (rotates up to 33x each year)

      *amounts may vary                

      Business Information        

      Year Established:2005

      Location: Currently warehoused in Omaha, NE but can be relocated anywhere

      Average Daily Site Visits: 5,500

      Average Ticket Price: $65.58

      Lease: 4,000 square feet @ $2,500/month

      Employees: 8: handling orders and shipping

      Reason for Selling:Other business ventures

      Seller Training Period: Up to 3 months

      Growth Opportunities: Partnerships with other sites; use site as a reseller for other entities, build name-brand clothing line

      Current Owner’s Responsibilities: Owner runs passively with majority of the time focused on other business; views reports from out-of-town

      Funding Example        

      Purchase Price:        $1,700,000

      15% Buyer Down Payment:        $255,000

      10% Seller Financing:                   $170,000

      75% Bank Loan:                             $1,275,000

      This bank loan can be partially collateralized by the hard assets of the business, including $69,095 in equipment and over $300,000 in inventory.

      In the above example, an incoming Buyer would receive an annual Net Operating Income (NOI) of $140,403 after all business expenses and loan payments.

      Next Steps        

      For a detailed financial package, please contact Cortney Sells or one of The Firm Business Brokerage’s professionals at 402.998.5288 or email

      Print Listing
  • Lease / Asset Information
    • Rent $25,004,000.00 Rent Deposits
      Lease Ends
      Accounts Receivable Square Feet
      Inventory $316,208.00 Inventory Included Yes
      Furniture, Fixtures, and Equipment (FF&E) $100,701.00 FF&E Included Yes
      Other Assets $31,606 website redesign in progress Assets Included Yes
  • General Business Info
    • Other Information
      Employees 8 Part Time Employees
      Hours Open Days Open
      Year Established 2005
      Training up to 3 months
      Selling Reason
      Property Features
  • Images
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About the Broker....

The Firm Business Brokerage

Cortney Sells
11550 West Dodge Road
Omaha, Nebraska 68154
Phone: 402.998.5288
Fax: 402.939.0857
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Contact Name Cortney Sells
Phone # 402.998.5288

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